The Mind-Body Connection: Translating Health and Wellness Trends for the Consumer Market


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60 minutes


Consumer health products, green living and lifestyle brands form an interesting niche for translators with a background in health, but these are uncharted waters when it comes to terminology and regulatory issues. How do you keep up with a growing cornucopia of jargon and slang? How do you unpack terms, such as ‘conscious uncoupling’ or ‘alkaline cleanses’? Can you merge science and marketing without green washing? What are the best strategies for translating this food for thought?
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At the end of this session, participants will be able:
- To identify the spectrum of documents and opportunities in the health and wellness translation market.
- To understand the primary jargon, terminology and lexical challenges in translating an intersection of medical, wellness and marketing materials.
- To learn to transfer source meaning to effective and engaging target context.
- To understand the conventions, tips and "dos" and "don'ts" for translating wellness materials that add value and authenticity to the content.

Upload Date

September 14, 2018

Trainer Bio

Erin Lyons - Erin M. Lyons is a full-time French to English and Italian to English translator, medical writer, and consultant and the Owner and President of BiomedNouvelle. Her primary areas of focus include clinical research, pharmaceuticals, medical devices, and cosmetic products and she has split her professional career between Europe and the U.S. She has a BA in Romance Languages and Literature from the University of Chicago and an MA in Italian and French Translation from the Monterey Institute of International Studies. She has presented at several ATA Annual Conferences, as well as at the 2011 World Congress of the International Federation of Translators and the 2013 International Conference (Porto) and 6th Annual Congress and Training in France (Biarritz).

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