Create a One Page Marketing Plan For Freelance Translators - Template

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Price

$25 (Free with the Plus package)

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Duration

55 minutes

Description

Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.
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Writing a one page marketing plan can give you a guideline for your marketing efforts without the time commitment of preparing a full marketing plan. It can be prepared quickly and gives you a to-do list in addition to a general snapshot of your marketing situation. All examples are customized for the translation industry and after this session you will have your own marketing plan for 2011.

Critical elements of the one-page marketing plan:

• Vision, Mission and Goals: Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals).

• SMART Goals: Goals should be Specific, Measurable, Achievable, Realistic and Timely.

• Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? What trends affect them? What new needs do they have?

• Tactics. What worked last year? What did not work? What tactics will you implement next year? Do these tactics fit your budget? What are the alternatives?

• Timeline. When will you execute each marketing tactic and who will do the work?

• Results Tracking. What results do you expect from each tactic? How will you track them? How does each tactic tie back to your business goals?

Upload Date

December 23, 2010

Trainer Bio

Terese Whitty - Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book Marketing Cookbook for Translators, with easy to follow recipes for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast Marketing Tips for Translators. For more information, and to connect, go to www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.

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