Personal Branding 101: Build yourself an expert profile online to Find more jobs


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$15 (Free with the Plus package)



67 minutes

Learning Objectives

In this webinar, you will learn how to:

• Create a Top-selling Brand out of yourself
• Build and control your reputation
• Get listed properly in Google and other Search Engines
• Benefit for Social Media profiles to position yourself as an expert

At the end of this course, you will be able to act on what appears on Google and more important make sure that you control it.


Get more and better jobs being listed in Google and controlling what is shown about yourself in Search Engines. Build your reputation online and get considered as an expert in your field using Personal Branding techniques. Optimize your Social Media profiles in LinkedIn, Proz (and others) in order to have jobs find you (an the other way round).
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In this 67 minutes video, you will learn how to create and consolidate your reputation of expert understanding the basic concepts of Personal branding. You will also be learn how Google works and benefit from it to get noticed properly. Last, but not least, we will see how to get the most of LinkedIn, Proz, and other Social Media profiles to build your credibility online and be considered as an expert in your field.

9 out of 10 employers use Google to evaluate a candidate. Make sure that what they find is accurate, selling and useful for your carreer!

Topics to be covered during the presentation:

• Basics of Personal Branding
• Understanding the Google ranking
• Optimizing the LinkedIn Profile
• Optimizing the Proz Profile
• Making a Google profile
• Other Online activities & Social Media profiles to consider

Upload Date

February 22, 2011

Trainer Bio

Soyculto / Sebastien Yanni - Since he founded Soyculto in Buenos Aires in 2006, Sebastien Yanni is helping Latin American Corporate firms, SMB and individuals to develop, implement and operate sustainable growth strategies for long-term success. Using Digital Marketing (SEO, Social Media Marketing), Business common sense & entrepreneurship methods, Sebastien proposes customized solutions oriented on optimized ROI to cope with Companies ambitions and situations. As an enthusiast entrepreneur, Sebastien has created various companies. He now assists startup teams & coaches project owners into their path to success. In all his ventures, Sebastien promotes efficiency, consistency, transparency and organization to customers/teams as he believes these are keys to find a long lasting growth in all business contexts. Trilingual, Sebastien speaks and uses daily French, English and Spanish.

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