Personal Branding for Business Success

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Avg. 4.04 stars

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$19 (Free with the Plus package)

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Duration

67 minutes

Description

To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand.
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How are you dealing with the realities of this challenging worldwide economy? Are you struggling to find clients? Are your clients constantly asking you to lower your rates? How much thought have you given to the following questions?

• What is unique and compelling about YOU?
• What is the VALUE you can offer your clients?
• Are you in control of your translation career?
• Are you getting paid what you are worth?

To stay competitive in today's fierce marketplace, professionals, executives and business owners must cultivate their own personal brand. Translators are no exception. The translation industry is overcrowded. To succeed today and be in control of your business and your career as a professional translator you need more than credentials, experience and tools. The key to success and achieving your goals is to differentiate yourself through a strong brand. You need to sell to the world your unique promise of value. Otherwise, you will compete just on the basis of price.

Upload Date

March 31, 2010

Trainer Bio

Marcela Jenney-Reyes - Marcela Jenney-Reyes is a professional cross cultural marketing and business coach consultant with over 20 years of experience in the translation and localization industry. An ATA-certified English-into-Spanish translator, Marcela has gone through all the various stages of the translation business. For 10 years she worked as a successful freelance translator, then moved into the corporate world to manage the translation and localization department of a worldwide bank, and later founded her own translation and localization company. When her firm was acquired in 2007, she spent the next two years successfully serving as the Director of Sales, Marketing and Communications for the newly merged company. Then in 2009 her reputation for producing the highest quality work and implementing cutting edge strategies and methodologies led her to open Latitudes Training, Coaching and Consulting, a company that helps solo entrepreneurs, small business owners, consultants, executives and professionals from diverse backgrounds create and integrate their unique selling propositions into the U.S. market. Marcela Jenney-Reyes has a Bachelors degree in Communications, is a Certified Translator with the American Translator’s Association, is Certified as a Business Cross Cultural Trainer, and holds certifications in Marketing Management and as a Localization Project Manager. In 2004 she served as the President of the Florida division of the American Translators Association. In Spring 2010 Marcela will receive her MBA in Marketing, her certification as a Certified Personal Branding Strategist, and her certificate as a Professional Coach. She’s a worldwide traveler, has lived in several countries, and is fluent in English and Spanish.

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Wahyu Adi Putra Ginting
3 months ago

Inspiring presentation! The tips are very useful. I'm applying them now.

lscarpel
over 1 year ago

Excellent and uplifting presentation.

Adribittencourt
about 2 years ago

Clear presentation about useful information!

AFTIS
about 2 years ago

After completing this course, I have decided to change my Brand by focusing on the I.T. niche, as well as reviewing my marketing strategies an redesigning my profile. I am fully encouraged to be able to register successful bids henceforth.

Naweed Miakhel
almost 4 years ago

nice training.

Vanessa Pfister
about 4 years ago

This is a very clear, comprehensive and accessible training session. It gives a very good overview of the subject matter, and also provides concrete tools and steps to creating a personal brand.

Bruno Depascale
over 5 years ago

Exceptional webinar and very prepared teacher!

Silvia Barra
over 5 years ago

Very interesting and highly motivating!

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almost 6 years ago

Market yourself, find niche markets, use Facebook/Twitter/Linkedin: I wonder why this course targetted professional translators...

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almost 7 years ago

A very good reminder course on branding, very specifically aimed at the freelance translator.

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