Standing Out: Marketing Basics for Freelance Translators


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$20 (Free with the Plus package)



71 minutes

Learning Objectives

In this webinar you will learn how to:

- identify your market and target audience
- identify your business goals and marketing objectives
- promote your services more effectively with a marketing kit that works


In an hour, you will learn some of the basic concepts on marketing and how to implement them in your marketing strategy to grow your business and target new prospects more effectively.
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For non-marketers, the concept of marketing can be quite scary, obscure and vague. Still, marketing is a critical aspect of every business activity. In an hour, this webinar will provide you with some basic information about marketing concepts and strategies you can easily implement in your promotional activities to help you grow your business and target new prospects more effectively.

Specifically, we will cover the following:

- What is marketing and why is it important for freelancers
- Positioning: target market and target audience
- Key principles of marketing communication
- How to define your marketing objectives
- Marketing kit: docs and their use

As a bonus, participants will receive a one-page marketing plan template they can use to implement the information provided in the session in their marketing and promotional activities straight away.

Upload Date

February 06, 2013

Trainer Bio

Alessandra Martelli - Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide. Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners. Website: Twitter: @mtmtranslations

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