Introduction to transcreation - basic approach, tools and requirements


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60 minutes


In one hour, learn the basic differences between translation and transcreation with practical examples and simple, clearly broken down methodologies. You will also know what to expect from transcreation project managers and from the creative brief in order to produce and deliver the best work possible.
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This webinar will introduce you to the basics of transcreation and copywriting. It is suitable for trained and experienced translators who have decided to branch out into creative translation and graduate translation students thinking of launching a freelance career for themselves in marketing translation. The webinar will also touch on what a good project manager in the sector should provide to the linguists, and what a good creative brief looks like.

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April 11, 2017

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