Be Special: Standing Out in the Language Services

62 minutes

The 'Be Special' course is taught by a lawyer-linguist who has combined her unique qualities to build her translation business. The following topics will be discussed: 1. Why Be Special? 2. Discovering your Special Qualities 3. Your Marketing Materials - Make Sure They Remember You 4. How to Build Your Special Personal Brand through Social Media 5. Your 30 Second Informercial Makes You Special 6. How to Respond to the Question: 'You Do This AND That?' 7. Becoming Unique Through Your Work and Areas of Expertise At the end of this course, language professionals should be able to understand the basics of how to become memorable in the eyes of their clients and colleagues.