Copywriting for Translators


Avg. 4.47 stars

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$25 (Free with the Plus package)



60 minutes

Learning Objectives

In this webinar you will learn:
  • what is copywriting
  • what are the components of a copywriting project
  • what the different uses and types of copywriting
  • style and writing tips & techniques
  • what works and what doesn't
  • the benefits of copywriting for translators
  • how to be copywriters and translators


Learn what is copywriting and how translators can become copywriters, what are the benefits of being both and what are the risks. Focus on understanding how does a copywriting project works, from the brief to the creative process, finding your style. The elements of the copy, the different ways in which copywriting can be used, examples from the advertising and digital world, multilingual copywriting, what works and what doesn't.
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In one hour we will learn what is copywriting, what are the elements of a good copy, how to choose the right words & improve your writing style, how translators can become copywriters. We will explore different types of copywriting projects (from website to advertising and more) and we will break the copywriting code to analyse its components, the importance of choosing the right words, how to set up you own creative process, plan, find resources, etc. On the business side, we will see what are the benefits of copywriting and how to find clients as translators and copywriters.

Upload Date

September 21, 2016

Trainer Bio

Sara Colombo - Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry. She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!

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Josephine Cassar
6 months ago

Very good, well structured and very informative-sound ruined it as it was not clear in some places

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