Email Marketing Tips for Freelancers and Agency Owners

For a large segement of freelancers and agency owners, Email is perhaps the only affordable and effective tool for taking one's services to clients distributed globally and locally. Unfortunately, the potential of this extremely powerful tool is not harnessed due to lack of awareness and not understanding email from the standpoint of human behaviour. As long as reader of an email remains a human, without factoring human behaviour into designing and deployment of emails, the tool will not be as effective as it should be.

Module I of the Course emphasizes this aspect in details and with real-life examples that confirm the behavioural aspect. Once these issues are pre-considered in your campaign, the chance of being noticed and the urge to engage increase significantly.

Module II is more practical and answers the who, when, how, what next aspect of an email marketing campaign. Step by step guide to make an email marketing letter/campaign of such loaded potential that the recipient would not be able to ignore it.