Fresh Freelancer Series 02: Value Added Translation: A Reliable Strategy in Current Situation


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61 minutes

Learning Objectives

1. How to add value to your translation?
2. What do we mean by 'value'?
2. How to communicate and convince a client that value is added?
3. How to design and 'program' our translated product and service with a business-view rather than solely linguistic and a perishable product view?
4. How to tell the story about value added translation?


Value added Translation implies understanding those aspects of translation from client's perspective. No client can refuse a translator who delivers a product / service with the anticipation-mix of the client.
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This webinar discusses a delicate but relevant issue for a new freelance translator : How to acquire clients in a situation when market sentiment is not upbeat. The webinar introduces the concept of Value Added Translation. Value Added Translation, loosely speaking is to make an offer mix so that the client cannot refuse.

Upload Date

August 03, 2012

Trainer Bio

Pritam Bhattacharyya - Pritam Bhattacharyya is essentially a Bengali/Sylheti/Assamese linguist with 11 years of experience. He is the Founder and Chief Wordsmith of an agency called Wordsmith Communication. Which apart from language services in pan-Indic languages provides Creative Content and Print on Demand Services. He is editor of - a bilingual (English / Bengali) cultural monthly ezine on Greater Bengal. He had worked as a Telecom Engineer and later as a IP Network Manager in various cross-cultural Telecom teams worldwide. He holds his Bachelor's Degree in Electronics and Telecommunication Engineering and Masters in Communication Management from Strathclyde Business School, Glasgow. Pritam lives and works in Calcutta, India his city by adoption. His b-log on translation and online business can be seen here at

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