Lusso e traduzione: tra marketing, valorizzazione del brand e transcreation

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$20 (Free with the Plus package)

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Duration

67 minutes

Learning Objectives

In questo corso imparerete a:

• Conoscere il mondo del lusso e della moda e scoprire le opportunità che offre
• Analizzare le variegate esigenze dei clienti del settore e individuare il pubblico target
• Distinguere tra l'esigenza di fedeltà alla tradizione dei marchi e la forte spinta all'innovazione
• Valorizzare al meglio brand che esigono una comunicazione di altissimo livello tramite la transcreation

Description

Il settore del lusso e della moda richiede grande specializzazione. Scopriamo come gestire progetti affascinanti e complessi da affrontare con un'accurata analisi testuale e di marketing.
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In un'ora, analizzeremo come affrontare al meglio la traduzione dei testi destinati al settore del lusso, con particolare attenzione al mondo multiforme della moda.

Upload Date

September 26, 2014

Trainer Bio

Manuela Cumbo - A professional freelance translator, Manuela translates from English, French and Spanish into her native Italian. Thanks to an extensive experience of more than 13 years acquired through the translation of more than 12 million words for various industries (ranging from automotive to publishing), she specialises in marketing texts, corporate papers and communications as well as technical and commercial content with a particular interest for fashion and luxury goods. She’s a Qualified Member of the Institute of Translation and Interpreting (MITI) and a member of AITI (Italian Association of Interpreters and Translators, n. 213019). For more information, visit her website www.styleyourwords.com or connect through LinkedIn, Facebook or Twitter.

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Coline Roux
over 4 years ago

Very interesting, I got all the information I needed.

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