Starting a small translation agency: creating a buyer persona


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72 minutes


Learn how to create a buyer persona, spot the strengths and weaknesses of your marketing strategy and refresh it with a more focussed, relevant and useful tasks and ideas.
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A buyer persona helps you to visualise and internalise the ideal customer(s) you want to attract with your new translation business. It works well for freelancers as well as agencies and can highlight the threats and opportunities of your target market as well as the strengths and weaknesses of your marketing strategy. In one hour, we will learn how to create your buyer persona and target the right market, focus on the right marketing activities and manage your time better.

Upload Date

June 29, 2017

Trainer Bio

Sara Colombo - Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry. She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!

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