Social Media Marketing For Translators: Do's And (Mostly) Dont's


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66 minutes

Learning Objectives

In this webinar you will learn:
  • what social networks really can and can't do for you
  • about the typical traps and the paradox of social media networking
  • what the reality behind a social media strategy is
  • what a constructive (and realistic) social media marketing strategy is


Using social networks as a marketing tool and somewhat disappointed by the results? Or considering integrating social media as part of your branding strategy? Learn about some basic Do's and Don'ts when it comes to social media marketing on the main networks - Twitter, LinkedIn, Facebook - but also Google +, the newbie in the social media playground.
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Social networks are all over the place today and businesses that understood their potential are widely using them as marketing and promotion tools. Translation companies are no expection. A growing number of them are present on social media.

The right question to ask yourself as freelance translators and thus entrepreneurs is not whether you should be onboard the social media train anymore. You should have figured that out for a while now, whether you're in or not, it was a choice. Or maybe you are still wondering whether you should - if that's your case, no worries, you can still catch the train!

No, the real question you should ask yourself if at this point you have decided to join the playground is how you should use these tools and what you expect from them. Or rather how you SHOULD NOT be using them and what you should not expect from them.

We'll cover the basics of the Do's and Dont's when using social networks as a marketing tool in this webinar, focusing on 3 main networks (Twitter, LinkedIn, Facebook). We'll also talk about Google+ .

This course is not aimed at getting you started with these tools. You will not learn there how to set up a profile on LinkedIn or how to create a page on Facebook. We'll talk about the traps and the reality of them.

Still unsure what I'm talking about? Well, here's just an example
  • DON'T think you'll get clients through Facebook or Twitter
  • DO lower your expectations - BE aware of what these tools can really do for you. And what they can't.

Upload Date

September 20, 2011

Trainer Bio

Anne Diamantidis - French native certified translator for English and German, Anne is the Marketing Manager (and occasional in-house translator!) at GxP Language Services, a medical LSP based in Germany. She also has her own business working as a Social Media & Internet Marketing consultant, speaker and trainer for freelancers and small business owners, in the translation industry and in other industries - she has already helped hundreds of translators boost their online presence and visibility. Earlier this year, she was commissioned to manage the online image of a candidate running in the French elections - quite an experience! A regular contributor to marketing and translation publications, she gives training sessions and workshops all over Europe. Follow her on Twitter @ADiamantidis and join the SocialMedia4Translators Community for daily tips on online branding! Also check out The Stinging Nettle for articles and help on Internet Marketing.

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