Facebook for your business: how to create a successful page and attract more followers.

The Internet continues to change and evolve, connecting people and companies, while representing a unique and powerful content marketing tool. Among all the social media platforms and online resources, Facebook still represents a good an popular platform where people interact, network, share information on products and services, but also support and follow their favourite artists/brands.

This is why, as freelancers, we can benefit from the development of such tools, create a business Facebook page to (a) engage people into unique conversations, (b) create a community and passionate followers/supporters, (c) share unique branded content (d) market our services and expertise, (e) provide useful company updates and info, (f) help us reach new potential followers, companies and clients.

In this one hour course, we will understand how to:

• create a Facebook page from scratch
• choose the right topics and contents to share and use to engage people
• use our new Facebook page to build a community of passionate followers
• connect our other online platforms and social media to Facebook

The course will analyse a series of examples from the translation industry, highlighting the main features of every page and giving to the students tips and ideas on how to maintain the page updated and fresh without loosing the balance.